HOw to keep business buzzing this summer
Unless you’re selling ice cream or renting jet skis, summer often brings a slow period for many businesses. With schools closed and customers off on holiday, spending shifts toward travel, leisure, and experiences - leaving many industries to face a seasonal drop in engagement and sales, and questioning their direction.
We focus on smart marketing. We want to build the foundations to drive your business forward and position you for a strong second half of the year.
Here are our top tips to keep your business momentum going while others slow down, and if you are struggling to keep track of it all, scroll down to download a copy of our strategy workbook (normally priced at £9.95), free to subscribers this summer:
1) Work smarter, not harder
Repurposing and refreshing content is a quick and efficient way to keep engagement levels up. Do you have a high hitting blog that could be made into a reel? Or a stack of old content that could be reposted to new followers? Summer is the perfect time for a content audit.
3) Double down on digital
While people might be out of office, they’re rarely without their phones. Whether they’re scrolling from their sun loungers or swiping between sightseeing stops, it’s important to stay visible. Focus on short, punchy social media content and valuable, mobile-friendly emails to stay front of mind.
2) Summer fun
Tap into those carefree summer vibes with a light-hearted campaign or giveaway. An extra opportunity to build brand awareness and engage with your audience - think travel, rest and fun in the sun, with enticing prizes to get people talking.
4) Warm up cold leads
Downtime is the best time to reconnect and nurture past leads. A thoughtful check-in email or exclusive summer offer can reignite interest and restart the conversation. Show relevance, add value and remind them why they were interested in the first place.
5) Get ahead
Use the summer slowdown to sharpen your strategy. Are your Q4 plans in place? Have you got your Christmas campaigns mapped out? It’s never too early to plan ahead - doing the hard yards now will put you in a stronger position when things ramp up later.
If you are feeling inspired to work through your strategy this summer, download our workbook for free, normally £9.95 - use code STRATEGY.